5155, PERFUME
ART DIRECTION
PHOTOGRAPHY
BRIEF:
To create a visual universe for a perfume being the scent of it the only given information. Developing the narrative, concept, naming and launching strategy that are captured in the creative book.
Team: Almudena García, Laura Restrepo, Lidia Rebollar, Ana Vidal Photography: Lidia Rebollar
EXPEDITION 5155
In search of the unattainable, the unknown, the exclusive and scarce.
In search of the unattainable, the unknown, the exclusive and scarce.
We accompany a strong, fierce, intelligent woman who ventures into an expedition in search of a place that no man has managed to reach before: we enter the center of the earth.
Throughout the expedition we want the consumer to live in first person all the experiences that our character lives; the fascination, the discovery and the tribulations that she undergoes to reach the center of the earth and thus demonstrate how precious and scarce it is to reach our perfume.
Throughout the expedition we want the consumer to live in first person all the experiences that our character lives; the fascination, the discovery and the tribulations that she undergoes to reach the center of the earth and thus demonstrate how precious and scarce it is to reach our perfume.
5155 from Lidia Rebollar on Vimeo.